Mary Shawky is an award-winning business growth and transformation leader with 20 years of experience driving digital transformation, customer acquisition, and integrated go-to-market strategies across telecommunications, FMCG, healthcare, fintech, entertainment, and e-commerce sectors throughout the Middle East, Africa, and Asia. As Country Manager of Chain Reaction Egypt and Regional Digital Marketing Lead for e& International,…
Mayra Alcántara is a globally recognized authority in digital and influencer marketing, with over 16 years of international experience driving innovation across content, culture, digital communications, and the creator economy. A pioneer in influencer marketing, she specializes in helping brands connect with Gen Z and Gen Alpha audiences through culturally driven strategies that foster relevance,…
Sadiqah Levy is Group Performance Director at Dentsu South Africa, bringing over two decades of expertise across media strategy, digital performance, and integrated communications. Beginning her career in 2005 as a media planner, she built a rigorous foundation in strategic thinking and consumer insight before expanding into SEO and ultimately leading full-service digital performance teams…
Ahmed Imbabi is the Brand, Marketing Communication, Corporate Reputation & Research Director at e& Egypt, assuming this position in Jan ’24. Leading up to his current position, Imbabi worked with e& Egypt for 12 years in the Marketing department. Prior to his roles in e& Egypt, he worked at Emaar Misr, Vodafone Egypt, and Exxon…
Leadership was never my destination. Creation was. My north star is joy and that’s work that delights the senses, whether seen, felt, touched, or tasted. From the start, my creativity has been fused with innovation and technology, guided by a belief in form with purpose, where beauty and function are inseparable. That restless drive has…
San brings over 20 years of expertise in both strategic planning and agency management, having worked with some of Vietnam's top advertising agencies, including JWT, Ogilvy, and Saatchi & Saatchi. He began his planning career at Ogilvy & Mather Vietnam, emerging as one of the country& pioneering local strategists, before moving on to serve as…
Tudor Cucu is a multidisciplinary creative and optimist whose journey through agencies like McCann Bucharest, Droga5, TBWA\Chiat\Day, and 360i helped shape the creative he is today at Serviceplan Group, keeping design at the heart of everything he does and a growing focus on new business. With over ten years in brand and communication and a…
Lucija Potočnik is the Creative Strategy & Digital Director at Sonda, an internationally recognized and award-winning creative studio from a small town Vižinada in Croatia. Sonda was awarded with one of the few Cannes Lions awards in Croatia, as well as recognized as the tenth most effective independent agency in Europe and was the most…