Richard McLeod is the Chief Marketing Officer of Merrell, where he leads the brand’s global marketing organization, shaping integrated strategies, consumer engagement, and brand storytelling to drive growth across the outdoor performance and lifestyle categories.
With more than two decades of experience, McLeod is a consumer‑obsessed leader known for building culturally relevant, globally recognized brands and translating insight into demand. He most recently served as Vice President and Chief Marketing Officer at Champion, where he led global strategy, elevating the brand’s presence through innovative storytelling, consumer insights, and integrated marketing. Prior to that, he was Senior Vice President of Brand at Canada Goose, where he guided brand evolution, growth, and performance on a global scale.
Across his career, McLeod has built a reputation for developing high-performing teams, strengthening retail and consumer connections, and delivering long-term brand growth through modern marketing capabilities.