Najib Sabbagh is an entrepreneur and business leader operating at the intersection of culture, creativity, technology, and innovation. As Founder and CEO of SSUP World, established in 2012, he has led the company’s evolution from a creative agency into a multidisciplinary business spanning strategy, content, media, and AI. He drives SSUP’s strategic direction, business development, and long-term growth, expanding its capabilities, partnerships, and regional presence.
Under his leadership, SSUP has built enduring partnerships with leading brands and organizations including TikTok, Saudi Tourism Authority, Nusuk, Tim Hortons, Six Flags, Aquarabia Qiddiya City, and Aston Martin.
Najib also serves as CEO of Walee MENA, a data-driven influencer marketing and social commerce platform connecting brands and creators across the region, and is the Founder of IZZI AI, an agentic AI platform that transforms business conversations into action, automating workflows and enabling businesses to operate more intelligently across channels and functions.
Najib’s portfolio also spans hospitality, real estate, investments, and strategic ventures, with a focus on building businesses, partnerships, and platforms across the region.