Roderick Laka is a South African Creative Director and Documentary Photographer obsessed with building human connections through creativity. With over a decade of industry experience, he currently leads creative teams at IMA. Roderick believes times change, people change, and need-states change, but the fundamental role a brand plays in people should never shift. By talking to people not “customers,” “consumers,” or “clients”, he focuses on winning their hearts and minds, allowing them to become a brand’s greatest assets and ambassadors. He has previously served as a juror for The Clio Awards, New York Festivals, the Loeries, Bookmarks, and Mad Stars.