Richard McLeod is a senior executive and board advisor with more than 20 years of experience driving brand-led growth, global marketing transformation, and cultural relevance for leading consumer brands across apparel, footwear, luxury, and spirits.
Richard is currently Global Chief Marketing Officer at Merrell, where he leads the brand’s global marketing strategy and long-term growth agenda. In this role, he is responsible for evolving the brand platform, strengthening global consistency, and aligning creative, media, partnerships, and storytelling to drive both near-term demand and long-term brand value. His work focuses on positioning Merrell for sustained global relevance while expanding the brand’s connection to new and emerging consumers.
Previously, Richard served as a member of the executive leadership team at Champion, where he led global marketing strategy, integrated creative and media execution, and strategic partnerships, including high-impact collaborations designed to accelerate brand growth and cultural relevance. Prior to Champion, he was Senior Vice President at Canada Goose, where he played a key role in the brand’s evolution and global expansion.
Richard also held the role of Vice President and General Manager of Foot Locker Canada, where he led commercial and cultural initiatives focused on growth, youth engagement, and organizational transformation.
Earlier in his career, Richard built deep brand-building expertise in the premium spirits category, helping drive growth and cultural impact for globally recognized brands including Grey Goose Vodka, Bombay Sapphire Gin, Jameson Whiskey, and Hennessy Cognac.
Known for his strategic clarity, collaborative leadership style, and ability to build high- performing teams, Richard consistently delivers sustainable growth by aligning brand strategy with commercial outcomes, creative excellence, and long-term value creation.