Mayra Alcántara is a globally recognized authority in digital and influencer marketing, with over 16 years of international experience driving innovation across content, culture, digital communications, and the creator economy.
A pioneer in influencer marketing, she specializes in helping brands connect with Gen Z and Gen Alpha audiences through culturally driven strategies that foster relevance, engagement, and growth. Throughout her career, she has led award-winning campaigns for some of the world’s most influential entertainment brands, including the campaign behind the first Guinness World Record achieved on TikTok globally.
Mayra is an international speaker, independent consultant, and jury member for some of the industry’s leading awards. Her work bridges LATAM and EMEA, bringing a cross-cultural perspective to the creator economy, digital strategy, and audience engagement across global markets. Recognized for her ability to anticipate emerging trends and translate cultural insights into impact, she continues to shape conversations around the future of digital
influence worldwide.