James is a growth focused sales and marketing leader with over 25 years’ global experience in driving brand and revenue growth for global brands and startups. Currently the Chief Product Officer for UM MENAT based in Dubai he brings extensive digital, media, AI and CRM experience to the agency’s portfolio of local and global clients. James has strong SaaS startup and GTM experience at both commercial and advisory levels.
James is a recognized leader in AI-driven marketing, known for shaping how businesses leverage artificial intelligence to drive growth and innovation. With a deep understanding of both strategy and technology, he has guided clients and agency teams in integrating AI into their marketing ecosystems, from developing AI-powered audiences and personas to automating workflows with intelligent agents.
As a sought-after speaker and mentor, James has delivered keynote presentations to global clients, trained MBA students at American University in Dubai on AI’s transformative impact in marketing, and led internal staff development programs to upskill teams. James’ experience managing an AI engineering team in Turkey further solidifies his ability to bridge the gap between cutting-edge AI solutions and real-world marketing applications.
A trusted advisor to executives and marketing professionals, James continues to push the boundaries of AI adoption, helping brands stay ahead in an increasingly data-driven and automated world.