As Founder and CEO of DJM Consulting, Deric leads a strategic advisory firm that advises organisations on corporate positioning, strategic communications, brand transformation and cross-border growth. DJM also maintains official partnerships with leading international news media organisations and supports businesses seeking growth opportunities in international markets, particularly across China, Southeast Asia and the Middle
East. Guided by its “Don’t Judge Me” philosophy, DJM advocates honouring past achievements while embracing change to unlock future growth potential.
Previously, Deric served as Group CEO of dentsu China and CEO of Omnicom Media Group Hong Kong, leading integrated media, creative and customer experience businesses for major global and regional brands. His career combines agency leadership, commercial transformation and culturally nuanced marketing across complex, fast-changing markets.
In 2025, Deric was named an “Innovative Marketing Leader” by Effie Greater China. He is also a two-time recipient of Campaign Asia’s “40 Under 40 Unsung Hero” recognition. Deric regularly serves on juries for leading international awards, including Cannes Lions, the Shanghai International Advertising Festival and the Effie Awards, bringing a senior leadership perspective grounded in creativity and measurable business impact. He is also a recognised industry speaker on brand growth, innovation and cross-border strategy, with media appearances including Bloomberg Markets: China Open.