Anna Podskarbi is a senior executive and media industry expert with extensive experience in leading agency growth and transformation. She began her career at Initiative, but spent most of her professional life at Omnicom, including over 12 years leading OMD Optimum Media in Poland. Her achievements include significant organizational growth and 30+ major industry awards. For the past three years, she has been part of WPP Media, focusing on prospecting and new business processes. Anna has co‑created award‑winning communication strategies, served as a juror in major local and international marketing contests —including Cannes Media Lions and Effie Europe—and contributed to the organizing committees of many local contests. She has also been a lecturer at the SAR (Marketing Communication Association) School of Marketing Project Management and a member of its Education Council. She was named AD WO/MAN of 2023 by Press magazine — a title awarded through an open vote of the entire Polish advertising industry.