Director of Brand & Communication at Gathern, Saudi Arabia’s fast-evolving hospitality platform, leading brand strategy and communications. Previously, the Director of Brand & Communication at HungerStation, leading the brand platform that contributed to Saudi Arabia’s first Cannes Lions Grand Prix. Earlier, the Head of Marketing for Samsung Mobile in KSA managed one of the world’s most competitive consumer technology categories, driving large-scale launches, brand visibility, and market growth.
Brings 18+ years of experience across multinational and high growth digital businesses, specializing in brand transformation, integrated growth campaigns, and marketing innovation. Recognized by Campaign Middle East as a Marketing Game-Changer for 2023 and 2025 and a Cannes Lions award winner. Mentor at Saudi Ad School. Holds a Master’s in Digital Transformation Leadership and a Bachelor’s in Marketing.