Laura Chaibi is a senior leader in advertising forecasting, monetization, and advertising and media measurement with over 20 years of experience across TV, streaming, and digital media (Roku, MBC, Yahoo, Orange, and the BBC). She specializes in media delivered digitally, advertising, advertising spend, audience measurement, and revenue strategy across global markets, including EMEA, MENA, LATAM, and Canada where she is originally from.
Laura has designed industry-standard ad spend studies for IAB bodies, including IAB MENA and developed advanced models for CTV streaming valuations and global TV streaming ad spend forecasts. She excels in leading cross-functional engagements, translating data-driven insights into actionable strategies, and has helped clients achieve significant revenue growth with global expansions.
With extensive expertise in global advertising operations and market dynamics, Laura has directed large-scale international and award winning research, insights and ad measurement programs and built robust, transparent solutions leveraging over 100 data sources and over $200m in investments in media measurement. Trained at the BBC in digital media analytics and research, she also holds a Chartered Institute of Marketing (CIM) qualifications from the London Metropolitan University in the UK.
She wrote her first patent submission on cloud based user initiated advertising capabilities in 2012 and is a paid commissioned author on‘Digital transformation and the role of data’ (eConsultancy, 2019) where she wrote about the coming 4th industrial revolution and singularity with AI and the importance of data in transforming capabilities.
Her currently clients include: Omdia, Looper Insights, Comcast Technology, and the Institute of Practitioners in Advertising (IPA) where she is the global editor focusing on advertising and advertising effectiveness under royal charter.
She also serves on boards supporting diversity and women’s leadership in media, including Women in Research (WIRe) and more recently RISE MENA supporting the launch of the inaugural women’s MENA mentoring program supporting over 30 women in the region gaining senior level training, support and mentoring in the broadcast, media, advertising, technology and creative industries.