Wissam is a Creative Director with over 18 years of experience in the advertising industry. He holds a Master’s degree in Advertising from the Lebanese Academy of Fine Arts (ALBA) and brings strong expertise across creative strategy, integrated marketing, digital engagement, social media, branding, and team leadership.
His portfolio spans TV and video production across both online and offline platforms, including influencer-led content and social campaigns for major initiatives such as Lay’s UEFA Champions League and Lay’s Forno Fusion. Wissam has collaborated with global brands including PepsiCo, Unilever, and P&G, as well as leading regional entities such as Almarai, AlRabie, Geidea, Goody, GOSI, Aramco, The Saudi Investment Bank, Saudi Coffee Company, the Saudi Central Bank, Soudah Peaks, Qiddiya, Diriyah, Vision Bank and SADAFCO.
Having lived in Saudi Arabia since 2006 and being married to a Saudi national, Wissam brings a deep cultural understanding of the Kingdom. This perspective enables him to develop work that resonates authentically with local audiences while aligning with Saudi Arabia’s evolving vision.