Patrick Samaha is a media and technology executive, entrepreneur, investor and strategic advisor with more than 25 years of experience building brands, businesses and commercial platforms across the Middle East and international markets.His career has spanned media, advertising, technology, content, digital transformation and venture building, working with and leading businesses associated with global and regional names including MTV Networks, Viacom, Virgin Radio, Zee Entertainment, Sky News Arabia, Dubai Holding and leading media agencies.
Today, Patrick is an active media and technology investor and shareholder, with interests in NextAudio, GulfBuzz, Financial Freedom Today, Propwise and BRAME, spanning audio and podcast advertising, digital media, financial education, PropTech and gamification technology.
He is also the founder of Eleveight, an executive and personal branding company helping leaders turn their experience and expertise into visibility, authority and relevance. As a Senior Advisor at EMIR, Patrick works with businesses and executives on positioning, growth, executive branding and content monetisation. Alongside his business activities, Patrick is a Professor for the Masters in Marketing at Sorbonne University Abu Dhabi, teaching Social Media and Network Culture, and Digital Marketing at Master’s level and bringing more than two decades of real-world media and business
experience into the classroom.
He is also the founder of Eleveight, an executive and personal branding company helping leaders turn their experience and expertise into visibility, authority and relevance. As a Senior Advisor at EMIR, Patrick works with businesses and executives on positioning, growth, executive branding and content monetisation. Alongside his business activities, Patrick is a Professor for the Masters in Marketing at Sorbonne University Abu Dhabi, teaching Social Media and Network Culture, and Digital Marketing at Master’s level and bringing more than two decades of real-world media and business
experience into the classroom.
In 2024, he published It Makes Zero Sense, introducing his idea of the Zero Mindset: the ability to reset, unlearn, remove what no longer serves you and start again with greater clarity.
Across his career, Patrick has increasingly moved from running businesses to building, investing in and advising them, combining the perspective of an operator with that of an entrepreneur and shareholder. And somewhere behind all of that, he still considers himself a racing driver at heart. Formula 1
just hasn’t called yet.
just hasn’t called yet.