A strategic marketing and brand leader with extensive agency and client-side experience across FMCG, retail, automotive, and financial services, Carla brings a well-rounded, cross-industry perspective to building brands and driving business growth. Her ability to translate insights and experience across sectors enables her to connect business strategy, creativity, and consumer understanding to deliver meaningful impact.
During nearly a decade at Nissan Middle East, she led integrated marketing initiatives across more than 20 countries. Today, she heads Brand and Social Media for Standard Chartered across the Middle East and Pakistan, shaping the brand’s strategy and positioning and driving audience engagement across the region.
Beyond work, she is passionate about sports, adventure, and travel, embracing every opportunity to challenge herself, explore new perspectives, and push boundaries.