Lucija Potočnik is the Creative Strategy & Digital Director at Sonda, an internationally recognized and award-winning creative studio from a small town Vižinada in Croatia. Sonda was awarded with one of the few Cannes Lions awards in Croatia, as well as recognized as the tenth most effective independent agency in Europe and was the most effective Croatian agency.
With more than a decade of experience in digital marketing and creative strategy, Lucija worked on a wide range of clients, from small OPGs to large regional and international companies, across diverse industries. Her main passion is setting up creative strategies, based on deep
understanding and research; strategies which can spark new ideas and find new ways of communication with audiences.
She actively contributes to the development of the profession through education, often teaching and leading seminars, as well as running workshops with local communities. Her importance in the regional communications industry has been confirmed by her repeated participation in juries
of renowned professional awards and her membership in the organizing committee of the professional award MIXX Awards Croatia.