Cass is a global Executive Creative Leader with a proven track record for driving business growth and brand equity through strategic, culturally disruptive, and brave creative storytelling. Over twenty years, she’s honed her skills at: creative direction, visioning, brand and campaign strategy, integrated marketing, CX, content creation and production, team building and talent development, and business leadership. Her unique experience of leading creative and brands from both the agency and client side have built her reputation for creative excellence and business acumen. As an authentic trailblazer, she brings palpable energy, and calculated risk-taking to the brands she shepherds. Her thought leadership has appeared in Shots.net, Muse by Clio, London International Awards, and Little Black Book (LBB) among others. She’s sat on jury’s for the Effies, LIAs, Clios, ADC, ADCC, Shots, AICP and Marketing.