Adrian is fortunate enough to lead the Creative Brand & Advertising business for Deloitte Digital in Australia – winner of APAC Creative Agency of the Year 2022 by Campaign Brief for The Work. In Australia the practice brings the power of creativity with the discipline of the world's largest consulting firm. His team offers creative services including Creative Campaigns, Brand Led Transformation, Visual, Interactive and Motion Design, and high volume content creation and are integrating Ai in new and transformative ways across this suite of services.
His team helped Deloitte Digital win Australian Creative agency of the Year in 2021 and 2022 by Campaign Brief 'The Work', and Digital Agency of the Year at Adfest Asia 2022. Prior to Deloitte Adrian spent 6 years at McCann Melbourne, the last 3 and a half as Managing Director. During
his career at the agency, it won D&AD, Spikes, Campaign Brief and Award Agency of the Year. In 2016 McCann was the top ranked Australian Agency at the APAC Effies, Asian Marketing Effectiveness & Strategy Awards & the Australian Creative Effectiveness Awards. In 2017 it was the top ranked Australian agency at Adfest, Adstars, WARC & Cresta.
Adrian’s work has been recognised over 900 times at global and local award shows including 60 Cannes Lions, a D&AD Black Pencil and One Show best in Show. He Chaired the London International Awards Transformative Business Impact awards twice, judged for the Cannes Lions Festival of Creativity twice, and he's also performed jury duty for New York Festivals, the World Advertising Research Centre Effectiveness
Awards, Mumbrella Awards and a fanciest beer label design competition. He is also a current member of the global advisory board for the WARC Rankings.
Adrian also completed an MBA during his time at George Patterson Y&R. He also served on the RMIT advertising advisory board for those 5 years, wrote the Account Management Course for Australia’s Advertising Council, and taught that course for three years before being recruited by McCann.
In 2014 Adrian was the most awarded account service professional in the world.