The DMF was held in Cairo after taking place in Dubai for three consecutive times where digital media has acquired major importance due to the rapid development of digital technology which has major impact on the future of media and the way it reflects on the other fast-growing economic and industrial sectors.
Cairo has been chosen for holding the fourth round of the DMF forum due to the importance of the Egyptian market to the Arab region. Egypt has the required elements to utilize many promising opportunities that will contribute to the growth of the digital media and IT sector.
The 2 day prestigious event allowed decision makers and digital media experts to exchange the most recent experiences and hands-on skills in branding advertising, advertising industry and public participation.