FORUM AGENDA

Najla Semaan Mazboudi
Managing Director of Spoton Media Services and Events
Founder of the Digital Media Forum and MENA Digital Awards

James Whatley
Planning Partner – Innovation
Ogilvy & Mather

Mazen Hayek
Official Spokesman-Porte parole
Group Director of Commercial, PR & CSR
MBC Group’s

Moderator:
Maha Nagy
Director of Communications
DigiSay

Panelists’s name:

Sara Farouk
Digital Media Director
Tarek Nour Communications

Youmna Borghol
Head of Data Science
Choueiri Group

Ahmed Emad
Regional Manager; Media, Consumer Engagement & Agency Relations
Mondelēz International

Moderator:
Shaimaa Ismail
MD -The Glocal Digital | Consultant
Ingredients

With Video consumption on a steep rise across MENA, advertisers have been faced with new challenges across the value chain. From creative production to distribution models, the keynote will provide a case study format of best practices and analytics across Facebook’s family of apps.

Jochen Bischoff
Client Solutions Manager
Facebook MENA

Moustafa Ismail
Regional Solutions Director
Digital Media Services

Hussein Dajani
Chief Operation Officer
Hug Digital

Big budget TV commercials are not the only path to consumer hearts and minds, there is a lot for brands to think about when mobile, digital and social media marketing are infused into the mix. The panelists will discuss what’s new and different in each approach, what are the latest technologies being used and what’s next. They will also share their insights on this year’s campaigns.

Panelists’s name:
Abe Naga
Head of Digital
MBC

Marian Makary
Head of Communications
Orange Egypt

Moderator:
Amr Zifzaf
Head of Digital
UM Egypt

This session will provide an honest discussion of the need for agility in marketing, and why big (slow) businesses should be using digital to instigate a jump in their mentality and behaviours.

Amy Kean
Regional Director
Mindshare APAC – Singapore

Kinda Ibrahim
Director of Media Partnerships
MENA at Twitter

Machines aren’t taking over but humans and machines need to work hand-in-hand to create effective campaigns. The value of AI lies in the speed at which machines can unravel vast amounts of complex data. But humans, with their emotional capacity and understanding of how to build relationships between brands and consumers, feed those decisions.

Marcus Siddons
Managing Director
Xaxis MENA

Sara Metwally
Head of Starcom
Starcom MediaVest Group

Moderator:
Mohamed Gouda
Deputy GM & Digital & Communication Professional
Media Line Co.- Al Nahar TV Network

Social media has evolved incredibly fast in the last decade. Moving from a here-i-am-doing text messages to a here-is-my-experience storytelling. Over the years, User Generated Content has taken the media by storm, and people have embraced visual storytelling as part of their daily lives – and Dubai is one of those top places in UGC. However, new ways of storytelling are yet to come, are you ready?

Víctor Madueño Calderón
Account Director
1000 Heads

Digital media incorporates business, technology and artistic expression, which continue to innovate the spirit of entrepreneurship. In this context, storytelling reigns. Yet, the future of programming is not about a few smart people in a room thinking about the next big idea, its about extending to the local community of content creators globally the opportunity to communicate their creativity. Listen. They are the authentic ones, they are the audience…let them create.

Joe Di Maio
CEO
ALTV

What is is:

• Demonstrating the latest advertising executions designed primarily for mobile, including vertical videos, fully native ads, and 360 videos.
  What they’ll learn:
• Maximising the impact of your mobile advertising campaigns by adopting mobile-first creatives
  Key Take-aways:
• The power of mobile-first creative executions, backed by case studies.

Youssef Assaad
Country Manager
Egypt, NABD