Zeina Estwany started her career in advertising in 2006 at “Saatchi & Saatchi” and later at “M&C Saatchi”. During her tenure at these entities, she successfully managed accounts for top-tier companies like Procter & Gamble.
In addition, she had the opportunity to lead the communications department at “Joe Fish”, a boutique agency, where she effectively handled multiple regional F&B businesses and specialized in building their branding and marketing strategies.
Zeina then joined “Product of the Year MENA”, where she oversaw its operations in the Levant region, and her role was later expanded to cover the GCC. In this capacity, she closely collaborated with various fast-moving consumer goods companies, from small- sized businesses to larger corporations. Notably, she forged strong alliances with the Advertising Association and established partnerships with esteemed research firms such as Nielsen and IPSOS. These strategic collaborations ensured the integration of a credible and scientific approach throughout the voting process. Over seven years, she demonstrated an ability to bring in new business opportunities and skillfully organized award events that celebrated excellence in the industry.
In 2022, a new chapter unfolded as Estwany joined Idealz Holding, co-founding “Idealz One”, a revolutionary mobile app reshaping the ad delivery landscape. A ‘watch & win’ platform which delivers a completely new experience for users watching ads. Idealz One was proudly recognized as “Disruptor of the Year” earlier this year, at the Entrepreneur E-Business Awards 2023.
Moreover, Zeina is deeply committed to humanitarian and social endeavors, actively contributing to two entities. One NGO focuses on aiding refugees in Lebanon, while the other emerged in response to the Beirut explosion, providing assistance to those affected by the catastrophe.