Saulo Rocha was born and raised in Brasília, Brazil.
From a very young age he learned the importance of creativity and craftsmanship from watching his mother restlessly paint and restore old sacred images.
Over the years he’s worked as Art Director at Lowe Brasília and Lowe São Paulo, and more recently as Creative Director at LOLA MullenLowe Madrid.
He has recently joined David Madrid as Head of Art and ECD.
Throughout his career Saulo has worked for big global brands such as Magnum, Cornetto, Scrabble, Pictionary, Burger King, Krispy Kreme and other important local brands such as Asics Brazil, Petrobras, San Miguel, Toys R Us Spain, Cabify, Líbero, Subway Brazil, etc.
His work has been awarded in some of the world’s most important festivals, including Cannes Lions, D&AD, Andy Awards, New York Festivals, Eurobest, El Ojo de Iberoamerica, etc.