Bocconi graduate, Salvatore joined Nielsen Sports in 2014 as Digital and Social lead for Southern Europe, actively developing a range of strategy and performance measurement solutions.

Today, as Global head of Digital & Creators Solutions, he leads Nielsen Sports & Entertainment Next-Gen Business Unit (including Influencer & Creator marketing, Social Media, Gaming) across the globe, managing a set of solutions including Monetization and branded content measurement, Audience profiling, Creators measurement and sponsorship strategy.
In his role, he helps global rights holders, leagues, federations and brands in the sports, gaming, fashion and entertainment industry transform data into actionable solutions to strategically drive business results.

Salvatore has an active role as a lecturer in graduate and post-graduate programs, mentor to startups and students, speaker and judge at industry events and awards. He gives lectures on Digital Strategy, Influencer Marketing and Esports at several graduate and post-graduate master programmes like SDA Bocconi, Cattolica University, Master Esports.

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