Ronnie Kinoshita is Creative Lead for Communication Design in Floorcare at Philips.

He is originally from Sao Paulo, Brazil and has been working and living in Amsterdam since 2008.

Over his career, Ronnie has a wide variety of projects in several segments of design such as Brand Identity, Packaging, Digital, Signage design, POS, and Publishing. He has also experience working with clients in different industries such as Food and Beverages, Electronics, Bank, Healthcare, Beauty, Sports, B2B, Chemicals, etc.

At Philips since 2008, he has worked with several categories, such as Floorcare, Kitchen Appliances, Garment Care, Water & Air and Beverages among others.

In his current role, Ronnie develops strategic design approaches connecting Philips brand, consumers, and business strategy. His goal is designing concepts that inspire and harmonize the development of several marketing touch points throughout the Consumer Decision Journey, such as packaging, POS, online, ATL, CRM etc.