Mohamed is a highly accomplished and experienced Data, Media, and Marketing professional with over 13 years of success in Europe and the MENA region. Mohamed has been recognized as a distinguished jury member for prestigious digital awards in the media and advertising industry, including MENA Effies, MENA Digital Awards, MMA Smarties, and Agency of the Year.

Currently, the Head of Client Partnerships and Data at Huawei Ads in the MEAI region, Mohamed has excelled in building brand equity through events, education, and thought leadership. Their valuable contributions as the Data Management Lead at Choueiri Group enhanced data product collection and classification for media teams across various industries.

Prior roles include serving as the MEA & France Campaign Execution Lead at Microsoft and positions at leading agencies like Publicis, Dentsu, and ConnectAds. Mohamed has consistently displayed a proven ability to work with geographically dispersed teams, fostering cohesive dynamics that drive exceptional results.

Passionate about driving data-informed marketing strategies, Mohamed is dedicated to establishing meaningful connections between brands and their audiences. Their strategic vision, technical proficiency, and industry acumen have consistently contributed to the outstanding achievements of the organizations they’ve been associated with.