Julie Caironi is a media and marketing professional with over 13 years’ experience across Europe and the MENA region. She currently leads Marketing for Snap Inc. in MENA, creating value for advertisers in the region and building a strong brand equity through events, educational and engagement programs and thought leadership. In her previous responsibilities, Julie was heading Marketing Science at Snap Inc. in MENA, driving the development and execution of a measurement and insights strategy to demonstrate Snapchat’s regional value proposition to advertisers. In this role, she was working closely with clients and agencies to measure their campaigns, draw actionable learnings and build regional evidence of the effectiveness of the platform.

Before joining Snap, Julie led the Research Strategy for all MCN agencies in MENA, and worked as Deputy Head of Program Research at M6 in France, one of the leading TV Group.

Julie was born in France and he has lived in four countries. She holds a MSc in Management from EM-Lyon, a leading Business school in France, and is passioned about cooking and skiing.