Jenny Zirinsky leads Global Media for the Consumer Beauty division of Coty Inc. This portfolio of over 30 brands across cosmetics, hair care, and fragrance includes iconic brands such as CoverGirl, Rimmel, Clairol, and Sally Hansen. Tasked with helping brand leadership navigate the complexity of the global media marketplace, Jenny drives thought leadership and leads the execution of marketing initiatives worldwide. Her focus is to deliver relevant, meaningful, and consistent brand experiences across platforms, devices, and touch points that reinforce brand strength and accelerate profitable growth. Prior to joining Coty, Jenny was the Executive Director of Global Digital Media at The Estee Lauder Companies, and before that, the Global Director of Digital Strategy at Omnicom Media Group. Responsible for driving deeper integration of data and analytics capability into media, Jenny led digital strategy for progressive clients that required real time, responsive campaigns with immediate impact including WB, Hasbro, HP, ELC and Coach. Jenny specializes in conceiving, activating, and evaluating comprehensive digital initiatives and has architected multi-platform strategies for Longchamp, Elizabeth Arden, Sony Pictures, Ralph Lauren, and Nike. Jenny has lived in Boston and London, currently resides in New York City, and advises ad-tech and retail start-ups. She is an avid skier, a fervent reader, and a paddleboard head-stander.