Jeanette is the Founder and CEO of BEYONDinfluence, an influence & brand ambassador marketing agency helping clients ride the next wave of marketing.
A journalist by training with ears on the ground and a sharp eye, she has a deep understanding and infectious passion for, all things digital and social. She has tapped emerging social technologies for small, medium, and Fortune 500 companies globally in the
entertainment, automotive, luxury, and consumer product industries. She spent 20 years in the United States and extensive time in China and now resides in Europe, gaining knowledge and expertise of emerging trends in the social media space. Her key areas of expertise include first-hand knowledge of trending media, digital marketing, and social technologies and strong best-in-class strategy and business development.
As a pioneer in the influence/content creator marketing space, she holds numerous board positions as a Member of the Steering Committee of the Branded Content Marketing Association (BCMA) in Great Britain. She is an Executive Board Member of the German Influencer Marketing Council.
Jeanette is also voted one of the TOP 50 Global Influencer Marketing Professionals by Hello Partner. She is a sought-after speaker, industry podcast guest, and host of the successful podcast Influence By Design.