Tay Guan Hin is the Founder and GCCO of TGH Collective and the Creative Change Catalyst of the APAC Global Advisory. Helping billion-dollar organizations like Shell, Johnson & Johnson, Abbott, P&G, HSBC, Unilever, deliver insightful creativity that builds on digital and innovative engagement to increase brand preference. He operates well within any business complexity always matching flawless execution with inspiring creative ideas in places like JWT, Saatchi & Saatchi, Grey, and Leo Burnett.

He has been fortunate enough to be recognized in Cannes Lions as a Jury President, D&AD Foreman, One Show Judge, TEDx / Keynote speaker, creative innovator, and a tank mechanic. Guan enjoys motivating young talents. Setting up the first Singapore student Cowbar awards was involved in the Spikes Asia Young Academy 2018.