Evan Welsh is head of executive communications, SME (small and midsize enterprises) and Partner communications at SAP, a $100B market leader in enterprise application software. He is responsible for overall communications, including executive communications, speech writing, messaging strategy and social media, for the President of Global Partner Operations, as well the entire leadership team. Previously, Evan was senior director of global corporate affairs at SAP, where he managed integrated sports communications, and was responsible for global media relations, corporate reputation management and strategic communications. Since joining SAP in 2005, Evan has held various positions of increasing responsibility and has managed major product launches and press events in North America, Latin America, Europe, Asia and Africa, including planning and executing the SAP communications plan at Super Bowl XLVIII in NYC, hosting 15 international reporters in Ghana and launching a new product in Beijing and Shanghai.
In 2012, Evan spent one month in Belo Horizonte, Brazil, participating in SAP’s first social sabbatical program, helping create a communications plan for ASMARE, an association of garbage collectors. From 2007 to 2009, he was based in Walldorf, Germany, SAP’s global headquarters, where he helped launch SAP’s sustainability program.
Evan is an adjunct professor at Arcadia University in Glenside, Pa., where he teaches courses in International Public Relations and Reputation Management. Prior to joining SAP, he was director of public relations and communications for The Franklin Institute Science Museum in Philadelphia, Pa. Growing up, he lived in Switzerland for nine years and graduated from the Kantonsschule in Zofingen.
Evan frequently delivers speeches and presentations on various communications topics, including social media, corporate reputation management, writing and PR measurement. He also sits on the School of Communications Advisory Board at Elon University in North Carolina and on the School of Global Business Board at Arcadia University.