“Strategic-design thinker and curious by nature”. Edgar is truly passionate about design, innovation as well as brand building. Edgar has over 15 years of experience in strategic design focused on fast-moving consumer goods (FMCG).
As a brand builder, he has been blessed to be part of paramount projects for acclaimed top global brands such as Ariel, Bold, Pampers, Always, Tampax, Tess, Naturella, Vick, Ruffles, Twistos, Lay’s among many others. Furthermore, he has worked with praised local and regional brands.
Nowadays, Edgar is part of the global team at Bacardi Limited, the largest private family-owned company full of passionate employees and iconic brands as Bacardi Rums, Grey Goose Vodka, Bombay Sapphire Gin, Martini and shaped by their rich history of spirited entrepreneurship.
As Global Creative Manager, he manages and elevates the creative standard of Santa Teresa, a premium single estate rum which is exceptionally crafted by extraordinary people.