Judging

 

JUDGING PROCESS

 

Entries will be judged by a jury consisting of well-known and credible digital practitioners, marketers, strategists and other experts.

Each entry will be submitted online following a template and pre-set guidelines. Each judge will individually access the entry online and evaluate it based on the “judging criteria” described below.  The weighted scores for each entry will be calculated and audited by the official “audit partner” of MENA Digital Awards. Scores for both rounds remain confidential until the official announcement dates. Judges are prevented from evaluating entries submitted by their own “brand.”

Judging will take place in two rounds to determine the shortlisted and winning entries.

 

Preliminary Round: Determining Shortlists

All entries will be judged by a minimum of six (6) jurors. Judges will evaluate and score each entry individually from across categories. Entries with the highest scores in each category will become shortlisted and qualified for the final round.  

 

Final Round: Determining the Winners

All shortlisted entries will be judged in a second round by a minimum of six (6) jurors. Judges will evaluate and score each entry individually from across categories. Entries with the highest scores in each category will be awarded Gold, Silver, and Bronze respectively.

Shortlisted entries may or may not be converted to wins.

It is not mandatory that each category have shortlisted entries nor have winners.

 

GRAND PRIX

One Grand Prix is granted at the MENA Digital Awards and it goes to the highest scoring gold winning entry regardless of category.

In the cases that no gold awards are awarded, there will not be a Grand Prix trophy.

 

Agency of the Year and Network of the Year 

Agency of the Year and Network of the Year goes to the highest overall scoring Agency and Network as per the below scheme.

The winning Agency of the Year do not necessarily ensure Network of the Year status as the overall points by all of the Networks’ Agencies are taken into consideration to determine Network of the Year

 

Grand Prix:         11    points

Gold:                   9 points

Silver:                  7  points

Bronze:               5   points

Shortlist:             3 points

 

Agency of the Year

If a shortlisted or winning entry has both Lead Agency and Support agency, the points awarded to the entry will be divided and allocated equally among the agencies credited. The Entry can have more than One Support Agency.

 

Network of the Year

If a shortlisted or winning entry has both Lead Agency and Support agency, the points awarded to the entry will be divided and allocated equally among the agencies credited.  If the agencies sharing the points are from the same Network, the total will go to that Network. 

Nevertheless, if Agency A belongs to Network A and wins an MDA Award with Agency B (which belongs to Network B), then the points will be divided and shared equally between both Networks.

If Agency A belongs to Network A but the second agency is independent half the points will go to Network A. The Entry can have more than One Support Agency.

 

JUDGING CRITERIA

A set of criteria is being identified to analyze each entry and to fairly and accurately assess each entry on its merits. The weight of each criterion differs by the category but the total. This includes the following:

 

Strategy

The entry is being evaluated on how succinct and insightful the approach is to the overall issues and target audience with proven evidence.

Creativity and Innovation

The entry is evaluated based on the originality of the idea, creativity of execution as well as on innovation in measurement of results.

Execution

The entry will be evaluated on how convincing the argument made establishing a cause and effect between the objectives, strategy and results of the campaign. This entails that the entry should show the effective use of resources, technical excellence in implementing the campaign.

Results

The entry will be evaluated on how well the chosen strategies and communications methods met the set objectives. Entries must provide quantification/proof of results from a credible source (and seek third party verification of awards winners). Judges will also looking for clearly defined strategic objectives with a link to business performance.

PARTNERS

Strategic Partners

  • Digital Media Services (DMS)

Event Partner

  • IAA
  • Strategy&
  • Arab Ad