The categories for the MENA Digital awards are clustered under seven groups: Performance, Mobile, Social Media, Integrated, Special, Digital Assets and Digital by Sector.
Entries are evaluated by the judges based on the entry form and case study video/presentation.
The Entry form comprises of 4 sections: strategy, creativity/innovation, execution and results. The weight of each section in the form is different based on the group you are entering in. The group description identifies which sections of the entry form carry more weight in the evaluation.
Performance categories honor work done utilizing a data and analytics driven approach to marketing communications where the strategy and results influence the overall success of the entry.
Mobile categories honor work done to further the brands’ engagements of audiences via mobile devices, technologies and platforms where the execution and results influence the overall success of the entry.
Social media categories honor work done to further the brands’ engagements of audiences to build communities of content and conversation across any and all social media platforms. The strongest entries are those that demonstrate creative and innovative/creative approaches to social media strategy and channel planning with tangible impact.
Integrated categories honor the synergy and effectiveness of communications to deliver holistic brand experiences to consumers from all aspects of planning, ideation, messaging to creativity/innovation and media amplification. The most successful integrated campaigns are evaluated with equal emphasis on strategy, innovation/creativity, execution, and results.
Special categories recognize work in digital across industries and marketing disciplines either as a tactical effort or an integrated campaign that involves one or more digital technique. The most successful special categories are evaluated with emphasis on strategy and results.
Digital Assets category recognizes the best digital innovation in online by the best use of technology mixed with UX/UI design in order to create the best digital assets. Here we will honor the best mix between solid back-end and technology use with cutting edge UX/UI and design, mix that results in innovative digital assets. The most successful Digital Assets Categories are evaluated with emphasis on Creativity/Innovation and Execution.
Best Use of Digital by Sector Categories honor the synergy and effectiveness of using digital platforms and channels to deliver holistic brand experience in their sector. The best entries should provide evidence of how the work/campaign stands out from its sector peers. In this category, entries are evaluated with equal emphasis on strategy, innovation/creativity, execution, and results.
A: Automotive
B: Financial and Banking
C: FMCG
D: Retail
E: Travel, sport and entertainment
F: Technology/telecommunications
J: Charity, NGO or NFP
H: Healthcare
I: Media
J: Oil and Gas *NEW
K: Beauty and Personal Care *NEW
L: Education *NEW