The categories for the MENA Digital awards are clustered under seven groups: Performance, Mobile, Social Media, Integrated, Special, Digital Assets and Digital by Sector.
Entries are evaluated by the judges based on the entry form and case study video/presentation.
The Entry form comprises of 4 sections: strategy, creativity/innovation, execution and results. The weight of each section in the form is different based on the group you are entering in. The group description identifies which sections of the entry form carry more weight in the evaluation.