Director of Marketing Operations, Analytics and Media
Alert Logic, Inc., USA
Sameer Khan builds marketing demand generation and analytics engines. Over the course of a decade-and-a-half, Mr. Khan has led eCommerce, technology, digital marketing and analytics teams in enterprise and mid-market companies toward significant growth in revenue and sales. He is the co-founder of Ninja Marketing and 2ndsquare.com and has helped majors brands like IBM, Rackspace, Macys, Toyota, Golds Gym and T-Mobile in defining their analytics and digital program strategy, vision, and infrastructure needs to support revenue growth.
He was named by Onalytica as one of their Top 100 Big Data Influencers and has contributed to 150+ publications for personal and third party blogs on the topics of big data, digital marketing, social and customer analytics. Presently, he heads Alert Logic’s marketing operations, media and analytics division.
For 20 years, Laura has brought her fresh and experimental approach to digital. Combining tech insights with passionate storytelling, she has won numerous awards for her commercial work and been recognised globally as an innovator and industry leader.
Laura, former president of D&AD, has recently been named one of Britain’s most influential people within the 2015 Debrett’s 500 annual list, scooped up Individual of the Year at the Dadi Awards 2014 and even been awarded an honorary doctorate for her services to graphic design. Under her stewardship as Creative Partner, Soho-based agency, Mr. President has recently been awarded Creative Agency of the Year by The Drum, a fine achievement for an agency just two years old
Laura is also a co-founder of SheSays, a global volunteer network which works to get more women into the creative industries.
Laura lectures around the world extensively and was recently invited to be part of the Facebook Creative Council, a think tank to help steer the future of social.
And if that wasn’t enough, Laura is also a trained taxidermist.
Global Marketing Director Mozilla / Firefox OS, UK
John Bernard is the Global Marketing Director at Mozilla leading the strategy and Go-to-Market activity for Firefox OS.
Firefox OS launched in 2013 as a competitor to Android and iOS as a mobile phone operating system. In his current role, John is responsible for launching Firefox OS with Operators and mobile phone manufacturers globally, which has seen successful market introductions across 50 countries to date.
Prior to this, he was in senior global marketing roles within Sony Ericsson, Siemens and LG Mobile using levers such as digital marketing, ATL, Sponsorship and Below-the-Line (BTL) campaigns to raise awareness and drive sales of multiple handsets and services worldwide.
In 2013, John achieved the 'UK Marketer of the Year' award. In 2014, John was recognised on the Marketing ‘Vision 100’ and was shortlisted for the ‘UK Digital Marketer of the Year’ award.
John serves on the Board of the Open Web Devices Compliance Review Board (OWDCRB) and is a Board Member of the Chartered Institute of Marketing (CIM). He is a spokesperson within both the mobile phone and marketing industry. John received his MBA from Henley Management College in 2002.
Group CEO & Co-Founder Infinit Solutions Agency, Romania
Alexandru Cernatescu has 12 years of experience in business development, C-Level management, product development and leadership in Digital Advertising, Advertising, Innovation and Software & Technology companies.
The last 8 years of his career were also a very successful entrepreneurship story as he co-founded, together with his brother, what is now the largest independent digital agency in Romania – Infinit Solutions Agency and one of the fastest growing technology driven groups.
By having at the centre its own innovative digital ecosystem driven approach and philosophy – Tradigital™ – the company had one of the fastest growths in the Romanian market acquiring and serving some of the largest and most important brands, both local and some at a regional level. Infinit serves brands like Microsoft, Honda, Skoda, Total, Forbes, Rompetrol, Abbvie, Janssen, Royal Canin, Anadolu, CEC Bank, Borsec and many more.
For this, he has recently received the distinguished Forbes “30 under 30” special prize for young disruptors, innovators and entrepreneurs.
He is also a seasoned brand strategist with extensive experience in major brands development and business transformation towards digital.
As a seasoned international public speaker, Alexandru enjoys talking about thought provoking subjects that he is personally very passionate about like futurology, technology, digital advertising & entrepreneurship in the technology age.
Jonathan Lacoste is an award-winning entrepreneur and writer. Jonathan is the co-founder and President of Jebbit, a digital marketing software company he founded as an undergraduate student in 2011.
Since launching the company, Jonathan has been named to Forbes' "30 Under 30," was the "Emerging Executive of the Year" in the state of Massachusetts and is considered the youngest entrepreneur to raise venture capital, at age 19. Jonathan pens “The CMO Corner” column for Inc Magazine, sharing marketing-tech trends and tips from CMOs in various fields.
In his spare time, Jonathan is an avid marathoner, having run eleven to date.
Chris has 18 years experience of working across the entire marketing technology and digital arena. His focus is on helping clients realise the transformative role of digital within their organisation and delivering excellent customer experience enabled through technology. Chris has worked across multiple industry sectors from private, public and charity including IBM, BBC, Aviva, Canon Europe, Sony Mobile, Unilever and Cancer Research and has won numerous awards in the UK and Europe in direct, digital and social marketing.
He has successfully built award winning teams working for a global client base in social, influencer marketing, SEO, editorial and content. Chris leads the technical solutions and project consulting team within TMW Unlimited and spearheads the agency’s tech innovation and Labs solution. He is also a Director of a second agency within the Creston Group, Things Unlimited, that is focused on social first marketing.
Matt Mason is a writer and creative executive. He's driven the growth of some of the most popular products on the Internet, launched (and re-launched) global brands, and written a best-selling book on innovation -- The Pirate’s Dilemma, the first book in history to hit the number one spot on Amazon’s economics/free enterprise bestseller list and the rap bestseller list at the same time. The book has been published in ten countries.
As a consultant, Matt is currently working with a handful of companies focused on building new digital platforms, and was recently named the eleventh ‘most creative person in business’ by Fast Company. From 2011 to 2015, he served as head of marketing and Chief Content Officer at BitTorrent, a media and technology company that boasts over 170 million active monthly users, where he created the BitTorrent Bundle platform.
Matt began his career as a pirate radio and club DJ in London. He worked in the music and advertising industries at companies including Warner Music, Saatchi & Saatchi, and Mediacom. At age 23, he became the founding Editor-in-Chief of RWD, helping grow it into the largest music magazine by circulation in the UK. Matt was selected as one of the faces of former Prime Minister Gordon Brown’s Start Talking Ideas campaign, and RWD was presented the Prince’s Trust London Business of the Year Award by Prince Charles.
Over the years, Matt has written and produced TV series, films, comic strips, apps and records, as well as award-winning global advertising campaigns. His journalism has appeared in The Guardian, The Independent, The Observer Music Monthly, Dazed & Confused, Adweek, VICE, Complex, Libération, and other publications in more than 20 countries. His short story Hard Times was published by Penguin as part of the We Tell Stories project, which won Best in Show at SXSW and was shown in the Talk To Me exhibition at the MOMA in New York. Matt regularly speaks on creativity, disruptive innovation and the promise of distributed technologies all over the world. He lives in Los Angeles with his wife, Kelli.
After 12 years of international Digital Marketing, Alex Montuschi takes the role of Digital Marketing Manager EMEA at Cisco based in London. His role is a mash-up of social media, digital advertising and analytics.
Before joining Cisco, Alex spent 4 years in lastminute.com where he last served as European CRM manager.
Studies in Marketing Communications in US and UK, completed by an MBA in eBusiness Management at MIP Politecnico in Milan, allowed him to develop a broad expertise in the digital space.
Alex is a rational optimist, passionate about marketing in a digital world, constantly looking at innovative ways to communicate and engage with customers.
Ben Christensen (36) is a strategist with a combination of advertising, agency and media experience on a senior management level. He has worked for top brands, agencies and media vendors for the past 14 years.
He is now CEO for one of the fastest growing agencies in Scandinavia, Empefire. The agency is a lead agency for several brands, with clients both in Norway, Sweden, Denmark and Finland. In the past, he has been Vice President of Digital Media for Amedia, Norway`s largest publisher of local media titles. He also served as Head of Digital Media Nordics for IPG Mediabrands (Initiative & Universal McCann), where he also served as a global digital media advisor for Statoil.
In his past, he has also held digital management positions in telecom and the travel industry for global telecom company Telenor, and Wideroe (SAS Group Company). He was a keynote speaker at Digital Media Europe 2014 in London, England and is also giving lectures in digital media, is part of several advisory boards and has a mentor role for young entrepreneurs.
Michael’s career as Creative Director has spanned some of the world’s leading brands, including PlayStation, Victoria’s Secret, Sony Pictures, Nike, 20th Century Fox and Beats by Dr. Dre.
Standing at the centre of a revolution in marketing that blurs the line between advertising and entertainment, Michael has directed global omnichannel campaigns that have shaped brands and driven explosive business results. As a leader, he has assembled and mentored some of the world’s best creative teams.
Ulises Valencia is co-founder and CCO of Grupo W, Mexican digital agency.
Grupo W it’s the most awarded agency on the last decade, highlighting the awards received in several international festivals such as Cannes, Webby, Clio, One Show
Interactive, New York Festivals, Art Directors, El Sol, Wave Festival, Ojo de Iberoamérica, Flash in the Can, among others. Its campaign “Salvemos a Fermín” was awarded in more than 30 advertising festivals, including the first Mexican Cyberlion and was ranked 7th campaign in the 2008 Gunn Report.
Grupo W has been represented by Ulises as a jury in different national and international festivals as One Show, Webby, Art Directors, FIAP, El Ojo de Iberoamerica, London Festival, NY Festival, among others. And has given conferences in Spain, Canada, United States, Argentina and UK.
On 2009, creates and manages Digital Invaders, the first digital creativity school on Mexico, Digital Invaders which has become a seedbed of talent, not only for Mexico but also for the rest of the continent. More than 100 graduates already work on international agencies like Wunderman Dubai, Fishborn NY, Double You Spain, Ogilvy
and JWT Mx.
Among its clients are VW, Mabe, Jack Daniel’s, Coca-Cola, Coors Light, Powerade among others. Also had developed a digital craft for global brands such as Hyundai, Sprint, y Electronic Arts, alformarequipo con agencias de la talla de W+K, GS&P, Crispin Porter y 180 Amsterdam.
As Chief Marketing Officer, Patti Girardi leads the development and implementation of all marketing strategies for Valet’s numerous amenities to the multifamily housing industry, including doorstep recycling, apartment turn services and on-site labor.
Prior to joining the company, Patti was Vice President of Marketing for Chartwells Higher Education Dining Services, the college foodservice division of Compass Group. Patti previously served as Vice President of Sales and Marketing for the Western division of Fox Cable Networks. She began her marketing career with Cox Communications, where she held a number of field and corporate marketing positions, including Vice President of Marketing and Director, Web Marketing & E-Commerce. Patti holds a B.A. in Economics from Trinity College (Hartford, CT) and an M.B.A. from Harvard University.
Jonathan Lacoste is the Co-Founder and President of Jebbit, a mobile marketing software company. Since launching the company, Jonathan has been named to Forbes' "30 Under 30," was the "Emerging Executive of the Year" in the state of Massachusetts and is considered one of the youngest entrepreneur to raise venture capital, at age 19. Jonathan pens “The CMO Corner” column for Inc Magazine, sharing marketing-tech trends and tips from CMOs in various fields.
Senior Advisor - PwC, Managing Director - DVA Group, Italy
Dennis Valle, canadian born, is based in Milan and now he is a Senior Advisor in the PwC Retail& Consumer and Digital & Marketing Strategy groups.
In the last 20 years he gained a significant experience with his role as CDO and CMO at Diesel, Dolce & Gabbana and Versace.
A visionary and pioneer as a manager and entrepreneur, with ability to find innovative and creative solutions with a unique experience.
Dennis has a significant experience in the Retail & Consumer, with focus in Fashion & Luxury, from Digital strategy, Digital transformation, Omni-channel, eCommerce, to Marketing, Design thinking, Trade mktg, CRM, Customer service, and PR, Advertising, Events.
Dan leads product and analysis at Brainsights, managing the team that creates powerful visuals and actionable insights for Brainsights’ clients. He shepherds the processes and tools that allow Brainsights’ neuromeasuremtn techniques to be relevant and relatable to the communications industry.
Dan has experience in both the academic and advertising agency worlds. He has led Advanced Analytics at one of the largest media agencies in Canada, collaborated with global centers of excellence on international analytics initiatives for the likes of Procter and Gamble, Revlon and CIBC, and provided data strategy consultancy services to a variety of brands and agencies. He also has experience performing research across social-, socio-cognitive-, cultural- and industrial-psychology disciplines, research which he used to launch the first Behavioural Economics unit at a large agency in Canada.
Donna Bedford is the Global Digital Lead driving strategic planning for Mobile and Digital execution across multiple countries as well as the driving force behind bringing in-house management of SEO Under her direction Lenovo won 2013 Best-in-Class Award for search marketing (SEO) at eTail West. In addition, she was awarded entry into the ClickZ Digital Marketing Hall of Fame in 2013
Prior to her current role, she worked on Lenovo's Design and User Experience team. Donna has over 20 years of web experience, including multiple Fortune 500 companies both in the US and the UK. Lenovo is one of the world’s largest makers of personal computers including the renowned ThinkPad® Laptop as well as products carrying the ThinkCentre®, ThinkStation®, ThinkServer® sub-brands. You can visit www.lenovo.com
Global Lead Customer Experience, Community and Social Media
Multicultural digital mind who speaks in four languages and dreams in five. With a 20+ year journey surfing between advertising, marketing, and social business; working for integrated and social media agencies in a number of industries: automotive, IT, luxury, travel and hospitality, financial and banking, professional services, FMCG, retail, telecom, charities, agricultural supplies; as well as client side with global brands.
Delfin really hates those gurus, maven or rock star titles; he rather aims to be just a Digital Villager, simply another inhabitant of McLuhan’s global town, doing real business in the virtual world.
Kevin is the CEO and founder of Brainsights, a technology and research firm that provides media companies and advertisers the ability to mine the minds of their consumers in order to best understand their motivations, and craft the stickiest and most persuasive content for them. His client roster includes such blue-chip firms as Google, Microsoft, Unilever, Bell Media, Rogers Media and Anheuser-Busch InBev. Brainsights has been profiled in the national and international press and was awarded the prestigious 2015 NextMedia Digital Startup of the Year for Canada.
Previous to founding Brainsights, Kevin held senior data and analytics roles at top agencies and advertisers in both Europe and North America. He's advised Fortune 100 companies on how to use data to understand people and improve communications performance, working with the likes of the BBC, DIAGEO, L'Oreal, Fidelity investments and Molson Coors along the way.
DirectorDisney Consumer Products and Interactive Media, US
Disney Consumer Products and Interactive Media, US
Bryan Corbett is the Director of Global Media Operations at Disney Consumer Products and Interactive Media, based in California. He leads strategic mobile, web, social media, content, and technology initiatives internationally for Disney, Marvel and Star Wars/Lucas brands. He was relocated after a 7-year stint in London to Los Angeles to implement and drive a global strategy within Disney Interactive Media. The move was part of the company’s expansion and centralization of its digital platforms, aimed at optimizing for increasingly connected audiences around the world.
Based in the UK from 2007 to 2015, he oversaw business services, including data analytics, and was promoted to head of digital product development for Europe Middle East and Africa (EMEA). He led a creative production studio supporting 23 countries in the region. He worked closely with creative agencies, research teams, and marketing leaders in each territory to define and execute strategies to engage and entertain audiences in support of some of the biggest brands and product campaigns in entertainment media.
Jan Heumüller is starting in 2016 as Managing Director DACH for Tabmo. A leading mobile programmatic full stack platform.
Which defines itself as a new generation mobile programmatic technology for agencies and advertisers, enabling them to access premium publishers inventory.
Before joining Tabmo, Jan was General Manager, Europe for DataXu, a leading provider of programmatic marketing software.
Jan joined DataXu in 2012 via DataXu's acquisition of Mexad, the leading European RTB provider. At Mexad Jan was Country Manager for the DACH region (Germany, Austria, and Switzerland) and oversaw the development of new markets. In his previous position as VP Sales, Europe he was not only responsible for sales in established European markets but also managed DataXu's expansion into new regions.
Jan Heumüller has over 13 years experience in international digital marketing and previously held positions at eVita and ePost. Before joining Mexad, Jan held senior positions at software specialist Dacoma GmbH and AdNetwork Ybrant Digital. Furthermore, Jan holds a degree in Economics from the University of Applied Science in Cologne, Germany.
Wes Finley is the Senior Director of Marketing for B2B marketing automation startup MarianaIQ. With Mariana's team of data scientists, Wes combines deep learning AI with social marketing strategy to help SMBs reach the right customers with the right personalized content.
Before joining Mariana, Wes served as Global Social Marketing Operations Lead at The Coca-Cola Company in Atlanta, GA. During his time at Coca-Cola, Wes used social marketing to amplify hundreds of local and global campaigns, including the several Super Bowl, World Cup, and Olympics programs. He grew the Coca-Cola Facebook page from 5M Fans into the largest brand page on Facebook with over 95M Fans. And he pioneered new programmatic media techniques that optimized paid media across the global digital marketing organization.
I have the amazing zick-zack professional life behind me: 5 years in academia and 25 years in business. Half of it managing my own company in Prague, Czech Republic; the other half working in a large global corporation (marketing research group GfK), with various assignments on four continents, including regional leadership for Eastern Europe, Middle East and Africa.
Since 2015, I act as Partner with Blue Strategy and support clients through strategy consulting, top management coaching and creation of networking platforms, including state of the art summits and conferences (like Retail Summit, PR Summit orBrand Management)
Senior Director, Partner & SME Marketing, SAP Global Marketing
Evan Welsh is senior director of partner & SME marketing at SAP, a market leader in enterprise application software. He’s responsible for executive communications, including speech writing, messaging strategy and social media, for the President of Global Partner Operations.
Previously, Evan managed integrated sports communications at SAP, where he was responsible for global media relations, corporate reputation management and strategic communications. Evan is an adjunct professor at Arcadia University in Glenside, Pa., where he teaches graduate courses in International Public Relations and Reputation Management. He also sits on the School of Communications Advisory Board at Elon University in North Carolina, and in the School of Global Business Board at Arcadia University.
She was named one of Forbes “12 Women in Gaming to Watch” and in 2014, she was highlighted by Fortune as one of “10 Powerful Women in Video Games. “ An entrepreneur with a strong focus on innovation, brands and original IP, Margaret has built and expanded Playmatics across multiple sectors, including games, film, health-care, education, museums, transmedia and television.
Global Director, Consumer Insights & Strategy, Biscuits Category
Mondelez International, Singapore
Elaine is currently Global Director Consumer Insights and Strategy for Mondel?z International, for the global biscuits category. She has been in this role since January 2013 and is part of the Global Biscuits Category Leadership Team. In this role, Elaine is responsible for insights across all markets including North America, Europe, and Developing markets with a particular focus on the BRIC countries of Brazil, Russia, India and China. She continues to be based out of Singapore, as part of the company’s belief in locating Consumer Insights close to where the majority of the world’s consumers are.
Prior to this role, Elaine led the Mondel?z International (formerly Kraft Foods) regional Consumer Insights function in Asia Pacific across 14 countries, covering both developing and developed markets across Asia and ANZ. She has 18 years of experience in FMCG organizations, global research suppliers and academia.
Elaine joined (the then) Kraft Foods Asia Pacific in Singapore, in 2007. In her 5 years in this role, she successfully built a high-performing insights team that has led the company on a path towards becoming a consumer-centric organization that puts consumers first, to inspire breakthrough innovation, integrated marketing communication, and sales. Elaine and her team have also driven the use of advanced analytics for better marketing investment choices and built shopper insights capabilities in countries.
Prior to joining Kraft Foods, Elaine was in Reckitt Benckiser, where she spent 7 years in a variety of roles in the Market Research function spanning a Global Category MR Director position in the UK HQ, as well as a Developing Markets Market Research Director in Singapore. Prior to this, Elaine spent some years in research agencies Research International and Synovate.
Elaine has a Ph.D. in Marketing, and Bachelor of Business (Honours) (Marketing) from Monash University, Melbourne, Australia. While completing both degrees, she tutored and lectured for 4 years, subjects including Principles of Marketing, Issues in Competitive Advantage, and Advanced Research Techniques.
I am a true digital evangelist, and a frequent speaker, panellist and blogger on all things digital. I like to deliver digital strategies that explore customer relationships, build customer engagements and improve business outcomes.
I am extremely passionate about helping businesses realise their digital potential by building and delivering digital transformation strategies. I have experience of delivering such strategies across a variety of industries including Life Sciences, Oil Industry FMCG and Automotive.
My specific areas of expertise are;
- Significant experience in conceptualising, developing and delivering disruptive digital transformation strategies in the B2B and B2B2C space
- Digital change evangelist influencing, educating and pushing a digital agenda and strategy from board level and through an organisation
- Strong track record in rapid deployment strategies to realise customer value as early as possible, leveraging data and analytics to drive iterative improvements
- Deep business process re-engineering experience defining the organisational changes required to support digital deployments
SVP and Head of Global Listing Services EMEANasdaq, Sweden
Adam Kostyál is the Senior Vice President of the Global Listing Services and head of European Listings for Nasdaq. Besides the Nordic Exchanges, Nasdaq has more than 140 companies that are either primarily listed or dual listed on Nasdaq in USA. In addition Nasdaq has recently launched the Nasdaq Private Market which will be an offering for private issuers world-wide.
Adam has been with Nasdaq for the past 12 years. He started his career at OMX as a Sales Director, and then became Head of the Strategic Initiative Groups in 2006. Most recently, Adam was VP of Market Technology Sales responsible for sales, account management, and business development for the European, Central and Eastern European regions. Prior to Nasdaq, Adam held various positions with Enron, Cell Network and Bloomberg.
He holds a BSc in Economics and Marketing from Vrije Universiteit de Bruxelles and speaks four languages including English, Swedish, Italian and French.
István Rácz (36) is the Head of Digital at Vodafone Hungary. He’s responsible for digital sales channel operations by leading the Digital Traffic Team (lead management, affiliate network, social media and PPC), On-site Solutions Team (webshop, conversion, special online deals), Delivery Team (logistics, customer service), Development Team with Agile workshop and Selfcare Team (Vodafone mobile application).
At Sanoma Media, he was the Head of Online Marketing leading the Performance Marketing Team with 3 departments: PPC marketing, email marketing and affiliate marketing.
Before, he was working as Head of Marketing on one of the primary products of Sanoma Media: Szallas.hu. Was responsible for international marketing activities (Hungary, Ukraine, Romania, Bulgaria, Austria, Slovakia, UK, Croatia, Poland). Further responsibilities included creating marketing strategies (B2B, B2C, PPC marketing, social media, affiliate marketing, PR, onsite communication, event marketing), planning of the marketing budget and KPIs, creating business plans, collecting and analyzing market information, leading the marketing team, driving the centralized marketing campaigns and media buying (print, TV, radio, sponsorship, online, outdoor).
At Arukereso.hu Ltd. (part of Naspers Group), he occupied the role of Marketing Director overseeing marketing activities, creating marketing strategies (B2B, B2C, PPC marketing, social media, affiliate marketing, SEO, PR, onsite communication, event marketing), launching and applying new services, leading the marketing team and planning the marketing budget and KPIs in 5 countries (Hungary, Turkey, Romania, Bulgaria, Portugal).
Jan Heumüller joined TabMo in April 2016 and launched the fast growing German Office as Managing Director DACH.
Before joining TabMo, Jan was General Manager, Europe for DataXu, a leading provider of programmatic marketing software.
Jan joined DataXu in 2012 via DataXu's acquisition of Mexad, the leading European RTB provider. At Mexad Jan was Country Manager for the DACH region (Germany, Austria, and Switzerland) and oversaw the development of new markets. In his previous position as VP Sales, Europe he was not only responsible for sales in established European markets but also managed DataXu's expansion into new regions.
Jan Heumüller has over 13 years experience in international digital marketing and previously held positions ateVita and ePost. Before joining Mexad, Jan held senior positions at software specialist Dacoma GmbH and AdNetwork Ybrant Digital. Furthermore, Jan holds a degree in Economics from the University of Applied Science in Cologne, Germany.
Shazam is one of the world’s most popular apps, used by hundreds of millions of people each month to magically connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores - and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery.
The app has been downloaded over 1 billion times and has exceeded 30 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data, visit www.shazam.com.
Alec heads up Allotment Digital Marketing - a London-based consultancy which helps large ecommerce businesses to drive traffic and sales from search engines. Our core business is in helping our clients to identify where and how improvements should be made, train their teams with the right skills, and liaise with them on an on-going basis to ensure everything is on the right track.
As well as helping other businesses improve their marketing, we develop technology to make life easier for other digital marketers. Our technology is typically built and incubated in-house before being spun off to separate companies where it can flourish. Past ventures now provide critical data and processes to the world's biggest SEM toolsets.
Formerly MD at MEC Digital, Justin started his career in digital in 1999 at a start-up specialising in promoting financing solutions for the SME and enterprise sector - a revolutionary business (5 years too early!). He then moved to M Digital; learning the trade on IBM, Kellogg's and Ford, before going to OMD International.
After 15 years agency side Justin joined Teads in 2015 as UK Managing Director.
A veteran strategist, with two decades in the PR, public affairs and political arenas, Brian’s approach to media and digital communications has helped shape successful campaigns for the most recognizable political, corporate and advocacy organizations.
Brian Donahue has helped elect members of Congress and the U.S. Senate, in addition to serving on two presidential election staffs. His reputation for making a positive and measurable impact on business and private sector brands includes work for Walmart, Mitsubishi Heavy Industries, The U.S. Chamber of Commerce, the National Restaurant Association, and the International Franchise Association.
Brian has successfully repositioned businesses and brands regionally and nationally. His communications strategies have been sourced in top news outlets including the New York Times, The Washington Post, U.S. News and World Report, CNN, Roll Call, The Hill, National Journal, ClickZ and POLITICO.
Brian launched CRAFT with the vision of innovating the communications industry through delivering integrated campaigns and cutting-edge creative. CRAFT’s integrated campaigns focus on creating public engagement whether it’s moving opinion, increasing sales, re-positioning a company or helping organizations build relationships and communities of supporters through social media and traditional media outreach.
Brian is a featured speaker on media and digital creative and strategy and has taught strategic marketing as an adjunct faculty member at the George Washington University’s Graduate School of Political Management.
Ben Christensen (37) is a strategist with a combination of advertising, agency and media experience on a senior management level. He has worked for top brands, agencies and media vendors for the past 15 years.
He is now CEO for one of the fastest growing agencies in Scandinavia, Empefire. The agency is a lead agency for several brands, with clients both in Norway, Sweden, Denmark and Finland. In the past he has been Vice President of Digital Media for Amedia, Norway`s largest publisher of local media titles. He also served as Head of Digital Media Nordics for IPG Mediabrands (Initative & Universal McCann), where he also served as global digital media advisor for Statoil. In his past he has also held digital management positions in telecom and the travel industry for global telecom company Telenor, and Wideroe (SAS Group Company).
He was a keynote speaker at Digital Media Europe 2014 in London, England and is also giving lectures in digital media, is part of several advisory boards and has a mentor role for young entrepreneurs.
John Bernard is the EMEA Marketing Director for Dexcom. In this role John leads the international team in enhancing Dexcom Brand recognition; driving specific campaigns with patients and Healthcare providers; and managing customer engagement. Previously John was Global Marketing Director at Mozilla leading the strategy and Go-to-Market activity for Firefox OS, the mobile phone operating system, which saw successful market introductions across 50 countries to date.
Prior to this, he was in senior global marketing roles within Sony Ericsson, Siemens and LG Mobile using levers such as digital marketing, ATL, Sponsorship and Below-the-Line (BTL) to raise awareness and drive sales of multiple handsets and services worldwide. In 2013, John achieved the 'Marketer of the Year' award from Marketing Week magazine. In 2014, John was shortlisted for The DRUM’s ‘Digital Marketer of the Year’ award. John serves on the Board for the Chartered Institute of Marketing (CIM). He is a spokesperson within both the mobile phone and marketing industry.
Lars is the creator of LEGO’s global success on Social Media and Video platforms. He's based in London, with teams in LA, East Coast US, Shanghai and Singapore.
Lars is driving the well know and innovative toy company's social media & video strategy and execution. He has been developing the company's social media engagement from scratchand created a global organisation.
Lars has been named as one of the 25 most Innovative and influential marketers in Europe by the Holmes Report.
When he began in the company there wasn’t even an official LEGO page. Last Christmas, Adweek scored LEGO as the number one brand on Social Media and YouTube in the toy industry.
In 2014 he also launched LEGO® TV in 40 markets. LEGO® TV is a native mobile experience for kids where they can experience high quality animated LEGO content and also heads up the LEGO YouTube channels which has reached more than 3.5 billion views and 2 million subscribers.
Lars holds and BA and MA in Digital Media Science and a HD in Innovation and Organizational Strategy and more than 100.000 people are following him on Facebook.
Viktoria Degtar is based in London after working as Group Publisher in charge of Bloomberg’s Live Events division and multiplatform sale in New York City. Her position in London is Head of EMEA Sales, leading EMEA's Sales and Marketing Team.
Before joining Bloomberg Media at the end of 2014, Degtar spent two years as the Vice President of Sales for The Huffington Post. Before that she worked for four years as Associate Vice President of Martha Stewart Living Omnimedia. From 2002 to 2007 she was the National Sales Director for the Financial Times.
Jenny Zirinsky leads Global Media for the Consumer Beauty division of Coty Inc. This portfolio of over 30 brands across cosmetics, hair care, and fragrance includes iconic brands such as CoverGirl, Rimmel, Clairol, and Sally Hansen.
Tasked with helping brand leadership navigate the complexity of the global media marketplace, Jenny drives thought leadership and leads the execution of marketing initiatives worldwide. Her focus is to deliver relevant, meaningful, and consistent brand experiences across platforms, devices, and touch points that reinforce brand strength and accelerate profitable growth.
Prior to joining Coty, Jenny was the Executive Director of Global Digital Media at The Estee Lauder Companies, and before that, the Global Director of Digital Strategy at Omnicom Media Group. Responsible for driving deeper integration of data and analytics capability into media, Jenny led digital strategy for progressive clients that required real time, responsive campaigns with immediate impact including WB, Hasbro, HP, ELC and Coach.
Jenny specializes in conceiving, activating, and evaluating comprehensive digital initiatives and has architected multi-platform strategies for Longchamp, Elizabeth Arden, Sony Pictures, Ralph Lauren, and Nike.
Jenny has lived in Boston and London, currently resides in New York City, and advises ad-tech and retail start-ups. She is an avid skier, a fervent reader, and a paddleboard head-stander.
Vijayanta Gupta is the Head of Product and Industry Marketing at Adobe Systems Europe. He leads Adobe's Industry-specific Go To Market initiatives as well as the Adobe Marketing Cloud Product Marketing initiatives across Europe, Middle-East and Africa regions. He advises senior executives across industries on their Digital Strategy and his perspectives on digital transformation is regularly published at CMO.com.
He also serves on the advisory board of Jigserv Digital, a digital marketing company in India, of which he is one of the co-founders. Prior to joining Adobe, Vijayanta has held multiple leadership roles in Accenture, Microsoft and Tata Consultancy Services across UK/Europe, USA and India.
Vijayanta holds an MBA in Strategic Marketing, a Master's in Computer Applications and a Bachelors in Physics. He is based out of London and thoroughly enjoys the multi-cultural experience that the city provides.
Parminder is a seasoned business leader with top management experience across Asia Pacific & Middle East in Twitter, Google, Apple and IBM. He has a track record of growing businesses by combining his expertise in internet technologies with deep consumer insights.
As Twitter’s Managing Director for Asia and Middle East, he set up the company’s operations in its highest growth markets, pioneering social media monetisation and real-time marketing in the region.
He previously ran Google’s Display Network across Asia Pacific, building a billion dollar operation and serving thousands of businesses across the region. He was one of the driving forces behind the IPL-YouTube partnership in 2009 - a pathbreaking live sport monetisation initiative that was a global first. Prior to this, he has successfully launched products, built businesses and run best practice marketing campaigns in various high impact roles at Apple & IBM.
He’s also actively involved in exploring the use of technology for good and is the founding member of @incrisisrelief, one of the largest citizen led disaster relief technology initiatives.
Michael Barber is the founder of barber&hewitt, an agency dedicated to helping brands craft solid creative ideas that continuously engage customers and flawlessly orchestrate their execution across channels and partners.
His work has been featured in The New York Times, The Wall Street Journal, and Forbes. This work has been awarded numerous industry awards, but more importantly has driven successes including the most effective and cost-efficient campaign in the history of a company, a 160x return on ad spend, and 10 million earned media impressions within the first month of a new product launch.
Outside of barber&hewitt, Michael spends his time as a board member for The Greater Southern California Leukemia and Lymphoma Society and hones his unhealthy obsessions with donuts, cold brew, planes, BMWs, the Arizona Wildcats, and his two Westies, #mcdoogleandbowie.
Founder & Creative DirectorAC Brand design, Portugal
Ana Cunha created RMAC 19 years ago, with partner Ricardo Mealha. Since then she has handled clients like the Ministry of Culture, major Portuguese bank BES, Area, among many others big clients. Always looking to affirm her brand with her own personal language, she stood out by the irreverence of the work shown. In 2006 RMAC joined the BBDO group but maintained the philosophy, values and exquisiteness that would lead to excellence, always part of their results. In 2010 Ana Cunha assumes the leadership of the Executive and Creative Direction of RMAC, and in 2012 becomes a part of the BBDO Board. In 2014 Ana gets involved in the creation team for the biggest rebrand of that year (NOS), as a local consultant in the field of design, alongside branding agency Wolff Olins, responsible for the local teams and implementation the brand in the Portuguese market. In the same year, Ana becomes independent from the BBDO group, maintaining a partnership in the field of branding design. In this context she stands out by developing the new identity for bank NOVO BANCO. More recently the identity for a new bank in Senegal BDK.
Ana is constantly looking for new approaches to her work and she never stops. She seeks a smart beauty that will affect the everyday life and make it more interesting for all.
Won awards at several design in Portugal and abroad including the ID Design Awards in the USA, D&AD, Print European design and Portuguese CCP for several years in a row.
Part of jury Portuguese CCP, D&AD, Eurobest and Cannes Lions in 2015.
Matt Warnock is the digital editor in chief for Philips, based at HQ in Amsterdam. Coming from a traditional journalism and publishing background in the UK, Spain and the UAE, he joined Philips in 2013, and has led the global social content team at Philips for three years. Matt is currently in the process of increasing his scope to look at publishing content across the entire Philips digital ecosystem. When he’s not obsessing over killer digital content, you’ll find Matt on his bike, in a swimming pool or running the streets of Amsterdam, as he’s a keen triathlete.
Prior to joining iotec, Paul was the Director of iAd, Apple’s Mobile Advertising Platform across Europe, the Middle East, India, Africa and the Asia-Paci?c. As part of his role at Apple, he led the international (outside of the Americas) iAd teams driving advertising revenues across the mobile app ecosystem and developing
creative solutions for a wide range of clients and agencies. Before joining Apple he was the Chief Digital O?cer at one of the UK’s leading media groups, Omnicom Media Group (which included the media agencies MG OMD, OMD, PHD and M2M) and prior to that held the same role at OMD Group while serving on the board of both of these companies.
Paul has nearly 30 years of experience in the media and advertising industry and is an experienced digital leader who has kept pace with all key developments in the digital marketplace since the late 1990s. He has held senior roles within companies such as Bauer where he was leading and managing digital strategy across the organisation, and was also VP Commercial for ADTECH (part of AOL Advertising) where he was in charge of developing their services across Europe. Furthermore, he holds strong experience in digital broadcast having spent numerous years at British Sky Broadcasting in a variety of roles heading up sales and business development. He has been invited to speak at events on numerous occasions on industry and media topics across his career including mobile, search, programmatic, paid social, trading desks, entrepreneurship and diversity.
Tina Funk worked as a journalist before entering the music industry at Virgin Germany in 1994, then joined Independent Intercord as Label manager for Mute Records.
In 1997 she was member of the set-up team for Richard Branson's V2 Records and left in 2000 to establish an affiliate for Mute Records in Berlin. Together with Mute, Tina Funk joined EMI in 2003 where she soon became Managing Director of the newly created EMI division Virgin/Labels/Mute and eventually went on to run all EMI frontline labels in Germany as Senior Vice President Music Division. In 2008 Tina Funk co-founded the management consultancy Creative Lobby GmbH together with a renowned German law firm.
In her career, she has worked with many great artists, a.o. Depeche Mode, The Rolling Stones, Robbie Williams, Pharell, Daft Punk, Nick Cave, Norah Jones and many more. In 2013 Tina Funk joined Vevo, the world's leading all-premium music video and entertainment platform, and launched Vevo Germany.
Head of Marketing & Creative DirectorMAG Interactive, Sweden
Nicke Bergström is one of the most awarded creatives in the advertising industry with hundreds of awards from all the major advertising shows.
He started Farfar, an advertising agency he built over ten years. One year Farfar was ranked number one in the world. Other places he has worked at is MTV Networks New York,VICE and Mother NYC. Apart from pushing creativity as hard as absolutely possible he has also been speaking at seminars, been a member of all major advertising award show juries and been engaged in many charity and pro bono initiatives such as being a member of the Stand Up 2 Cancer Dream team.
Global Marketing DirectorThe Coca-Cola Company, USA
Hande Aksoy is Global Marketing Director at The Coca-Cola Company HQ in Atlanta,USA. In this role she is responsible for defining and driving the global strategy behind multi-hundred-million dollar investments in key marketing assets. Prior to this, Hande was part of the team that built The Coca-Cola Company’s largest global marketing program, "2014 FIFA World Cup,” activated in 175+ countries.
Graduated from Bo?aziçi University, Istanbul with a BA degree in Management, Hande has followed her curiosity in consumer marketing, her passion in discovering new cultures and countries and she has built a progressive global marketing career at Carlsberg Breweries, Unilever and The Coca-Cola Company. She has held various roles and led multiple projects across different geographies – North Africa, Middle East, Scandinavia, Eastern Europe, Brazil, South Korea, and Turkey to name a few.
Since 2012 she has held a global position at The Coca-Cola Company and was nominated to the “Women in Leadership Program” in 2014. In the same year, Turkish Time also named her as one of the “Global 500 Turks”. In 2016 she was honored as “Top 40 Most Influential Turks Under 40 in America”.
Regional Sales & Marketing Manager Cadillac, Middle East
Nadim Ghrayeb, Regional Sales and Marketing Manager for Cadillac Middle East, is responsible for driving all strategies relating to sales operations across the region and the communication of the brand.
His previous position as the Regional Brand Manager for Cadillac Middle East saw him focusing exclusively on achieving long-term marketing objectives and delivering sustainable brand growth solutions.
Prior to that, Ghrayeb oversaw the vision and management of marketing initiatives for GMC Middle East. As part of this role, he led communications campaigns that helped to elevate the brand’s legendary reputation.
Ghrayeb first joined GM as a Marketing Manager for Cadillac Middle East, a title that saw him spearhead cross-media communications initiatives for the luxury auto brand – spanning myriad product launches – across key markets.
Ghrayeb holds a Bachelor of Science from Beirut’s Lebanese American University.
With a solid record of achievements over the past 16 years and through his entrepreneurial approach to marketing, Tarek ElNagdy has developed a reputation of being one of the key influential people in the field of marketing research in the Middle East and North Africa. Tarek believes that marketing as well and marketing research should be the main source of inspiration to any business and should lead to business growth.
NME Marketing DirectorFromageries Bel, Middle East
Jacques is the Near and Middle East Marketing Director for Fromageries Bel, the company that produces world renowned cheeses such as Kiri, La Vache qui rit, Boursin and Mini Babybel. Jacques’ career spans over 19 years, with diverse assignments in the region and abroad. His career as a marketer began in 1996 at Citibank in Belgium, and has since seen him specialize in FMCG marketing, with various assignments at Uniliver Belgium, Italy, Morocco and Tunisia. Before joining Bel, he was the marketing director for Centrale Laitiere/Danone in Morocco where he managed double digit growth for the brands he was responsible for.
Now, at Bel since 2012, his mandate is to usher the 3 regional brands he is responsible for (Kiri, La Vache qui rit and Jibnet Abul Walad) into the era of global marketing, with a specific focus on ROI, digital and social, shopper and consumer understanding.
Jacques holds a Master in Economic & Political Science, and an MBA of Ecole des Ponts Paris. He is fluent in French, Spanish, English, Dutch and Italian.